Dove: Thought Before Action.

While catching up on all the recent retouching news, I came across this campaign by the soap and skincare company, Dove.
In the video it explains how they have 'tricked' retouchers by making them think they are downloading a 'skin glow' effect photoshop action. What they're actually downloading is an action that reverts an image to its original untouched state. This is to basically force retouchers into feeling guilty about photoshopping models bodies, well thats my opinion anyway.
This video has really angered me. While it is unquestionable that the woman in the video is beautiful and her body is also beautiful.. she is beautiful retouched and also un-retouched. Lots of people have different standards of beauty and this video seems to blame the 'unrealistic standard of beauty' that is causing an uproar in the media at the minute on graphic designers, retouchers and art directors? When surely it is not a single persons fault at all. Retouchers simply uphold the standard of beauty that is common in todays media when working. This is in order to be successful as a professional and because it is what is commonly perceived as beauty. The perception comes from somewhere originally but it is not soley retouchers fault that womens bodies are more often than not, retouched to be made skinnier.
As it turns out, http://www.popphoto.com/news/2013/03/dove-releases-photoshop-action-to-undo-skin-retouching explain that the action is more or less rendered useless when working with multiple layer files (so with any professionally retouched file... ever.) and it appears its all a blaming ploy by Dove. Their experiment never really took off the ground in the first place for them to even produce a video that puts out to the consumer world and its audience the 'facts' behind retouching.
I honestly find this absolutely appalling. It is, in short, blaming retouchers for the misconstrued idea around women's bodies in todays media when there are actually 1000 other factors that contribute to the issue.

Not to mention the fact that their previous campaigns that promote 'real beauty' have been accused of being extensively retouched in the past.